Top Ten Reasons You Should Professionally Stage Your Home

1. You will make more money.
U.S. Housing and Urban Development reports that a staged home will sell, on average,
17% higher than an un-staged home.

2. Your house will sell faster, which equals less headaches and hassles.
The New York Village Voice reported that the average number of days an un-staged
home is on the market is 30.9 versus 13.9 for a staged home.

3. The cost of staging doesn’t cost a dime.
In a 2009 Home Gain Survey of over 2000 realtors, it was discovered that sellers who
spent typically $400 on staging services for their home recovered over 586% of the cost
in the sale of their home.

4. Most home sellers cannot view their house objectively.
If you can’t see objectively, you can’t package effectively. Have a staging professional
get your home into its most advantageous condition for showing.

5. You’ll have less guesswork and "Do It Yourself" work.
A professional home stager can manage your projects from start to finish. Or, they can
give you a detailed enough report based on their extensive knowledge and training to
have you “do it yourself”.

6. Only 10% of home buyers can visualize the potential of a home.
This is why staging a home is critical! You don’t want the advantages of your home
overlooked and left up to the buyer’s imagination.

7. The longer your home is on the market, the lower the price will be. So stage first!
According to a National Association of Realtors survey, homes that sold after four weeks
on the market sold for 6% less than ones within the first four weeks! Don’t be in a
position where you have to lower your price. Have your house staged first!

8. The money you make may be tax-free. The money you spend is tax deductible.
Take advantage of a possible tax-free capital gain by getting every dollar possible!

9. Leaving your house in "as is" condition will help sell the competition.
Right now the number of homes for sale on the market is at a record high. Competition is
stiff and buyers have very high expectations. Successful agents know that the key to
competing is professional staging.

10. You can relax.
You will have the satisfaction of knowing you have done absolutely everything possible
to affect a quick sale of your most valuable commodity and for top dollar!

Copyright Home Staging Resource 2005-2009
Phone 888.563.9271 Fax 760.301.8005 www.homestagingresource.com

Which Home Repairs Result in the Greatest Return?

In our Prepare-to-Sell study, real estate agents told us that it is the small improvements that pay the
biggest dividends when a home is sold. The majority of agents who were surveyed normally advise
homeowners to do as little as possible - perform touch-ups on floor tiling instead of replacing the entire
floor; shampoo the carpets instead of replacing them. However, if the homeowner and their real estate agent determine that the condition of certain areas is deemed to be too poor, more extensive work may provide the greatest benefit.

Most of the activities identified in HomeGain’s Prepare-to-Sell study are common sense, but many sellers overlook some of the most critical items in the pressure of getting their home prepared for sale.

The following is a summary of the results of HomeGain’s 2009 national survey, based on the twelve areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003.

Kathi Jaggers took on a demanding task when she staged our home recently because we had already moved out and our place needed "updating", after 34 years, to appeal to younger buyers. She took an empty canvas and transformed it into a tasteful & sleek environment, with colors, fabrics & rented furniture that were restful & contemporary. She made the best features of our home really "pop". She oversaw everything that had to be done, hiring trustworthy & competent people and staying with the job daily until every facet was complete. It was clear from the onset that she was a complete professional and paid close attention to details, keeping us informed in a timely fashion and being mindful of costs. I would heartily recommend her services to anyone trying to sell a home in this challenging market. You'll "Never Be Upstaged"...with Kathi.  I'm delighted to say, we sign the sales contract for our home in the next few weeks!  Thank you, Kathi!  

Beth L.

VACANT DOESN’T SELL